Local SEO Guides
Practical guides on GBP optimization, Map Pack rankings, review systems, and city page strategy — written specifically for trades, not generic marketing advice.
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Proximity, review velocity, GBP completeness — ranked by impact based on what we see moving rankings for contractors.
HVAC, plumbing, painting, roofing — the optimal review request window is different for each. Here's what actually generates responses.
The #1 reason city pages fail is duplicate content. Here's exactly what needs to be unique on each page for Google to rank it.
Old addresses, inconsistent phone formats, business name variations — how citation inconsistencies suppress Map Pack rankings and how to fix them.
The data on photo count vs. ranking position is clear. Here's the minimum threshold for each trade, what types to upload, and how to build a photo system.
Both have a place. Here's an honest comparison of ROI, time-to-results, and when each makes sense for a home service contractor.
Free local SEO audit specific to your trade, your city, and your current ranking position.