🔧 HVAC Industry
When a homeowner searches "AC repair near me" or "HVAC company near me," is your business showing up in the top 3? If not, you're handing those calls to your competitors. We fix that.
HVAC-Specific Strategy
Most SEO agencies apply the same template to every business. That doesn't work for HVAC. Your customers search differently, your seasonality affects search volume dramatically, and your competition for "HVAC near me" and "AC repair near me" is some of the most intense in the home service industry.
We've spent years specifically studying how HVAC companies rank on Google Maps. We know which GBP categories move the needle (hint: it's not just "HVAC Contractor"), which review signals Google weights most heavily for HVAC, and how to build content that converts homeowners at peak seasons — summer AC calls and winter heating emergencies.
Google's local ranking algorithm uses three primary signals: relevance, distance, and prominence. For HVAC companies, prominence is where most businesses fall short. Prominence is built through:
Most HVAC companies have weak prominence because they've never actively built it. That's the gap we close.
We target every high-intent HVAC query in your market
Our HVAC SEO Playbook
A complete, HVAC-specific local SEO system — not a generic package copy-pasted from a template.
Most HVAC companies use the wrong primary GBP category — costing them rankings. We select the optimal primary category, add every relevant secondary category (AC repair, furnace repair, heating contractor, etc.), and build out your full service menu with keyword-rich descriptions.
Review recency matters more than total count. We build an automated SMS + email review system triggered after every completed job. HVAC companies typically see 4× more reviews per month within 30 days. We also craft professional responses that include local keywords.
If you serve 10 cities but only rank in one, you're leaving 90% of your potential market to competitors. We build geo-targeted pages for every city and neighborhood you serve — each targeting "HVAC [city]", "AC repair [city]", and "heating company [city]" keywords.
We build and fix your listings across Yelp, Angi, HomeAdvisor, Houzz, Thumbtack, BBB, and 40+ other directories — ensuring your business name, address, and phone number (NAP) is 100% consistent everywhere Google looks.
Profiles with 100+ photos receive significantly more calls. We guide you on exactly what photos to add, how to name them for keyword signals, and set up a monthly content calendar for GBP posts highlighting seasonal services (AC tune-ups, heating maintenance, etc.).
We secure links from local business associations, chamber of commerce directories, local news sources, and HVAC industry directories. These local authority signals boost both your GBP prominence and your website's organic rankings.
Google Business Profile Deep Dive
Your Google Business Profile is the single most important ranking asset for local HVAC searches. Here's what we audit and optimize — most HVAC companies get fewer than half of these right.
HVAC Keyword Strategy
We don't guess at keywords. We do real competitive research for your specific city and market to find exactly what homeowners search before they call an HVAC company.
Highest intent — caller is ready to book right now
High volume, consistent year-round leads
Researching before committing — high conversion when you rank
Why HVACTrade
We're not a generic digital marketing agency that happens to take HVAC clients. This is all we do — and we built our systems from working directly inside the trade.
"We went from getting 5-6 calls a month from Google to 40+ calls in 90 days. HVACTrade knew exactly which GBP categories to use and built us a review system that got us 30 new 5-star reviews in 60 days. Unbelievable ROI."
HVAC SEO Questions
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Free HVAC Local SEO audit — we'll show you exactly why you're not ranking and the step-by-step plan to fix it. No commitment required.